Question: Hello, I really need help with this. If you can't or won't answer all 3 questions could you please leave it for someone who can/will.

Hello, I really need help with this. If you can't or won't answer all 3 questions could you please leave it for someone who can/will. Thank you so much!

Hello, I really need help with this. If you can't or won'tanswer all 3 questions could you please leave it for someone whocan/will. Thank you so much! Raner, Harris and Chan is a consultingfirm that specializes in information systems for medical and dental clinics. The

Raner, Harris and Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given: Assume that Minneapolis' sales by major market are: The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $5,000. Marketing studies indicate that such a campaign would increase sales in the Medical market by $40,0 or increase sales in the Dental market by $35,000. Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? In which of the markets would you recommend that the company focus its advertising campaign

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