Question: Hello, Im having a difficult time answering these questions. Can you explain help me with these two questions? ( Marketing Class) Thank you. Aldi Case
Hello,
Im having a difficult time answering these questions. Can you explain help me with these two questions? ( Marketing Class) Thank you.
Aldi Case
- Briefly analyze the following relative financial performance information for various leading global retailers. What are your key take-aways from this analysis? How could Aldis particular financial performance results be best explained by its major strategic marketing decisions?
| Company | Gross Margin % | Net Profit Margin % |
| Aldi | 11.50% | 4% |
| Target | 30.54% | 3.92% |
| Wal-Mart | 23.70% | 3.34% |
| Kroger | 20.59% | 1.6% |
| Whole Foods | 35.95% | 4.47% |
| Macys | 40.8% | 3.56% |
| Nordstrom | 37.8% | 5.33% |
Notes: (1) The key marketing decisions for retailers include merchandise mix, pricing, store location, communication, customer service, in-store shopping environment, target market, and positioning (or key value propositions). (2) As Aldi is a private company, the 4% is a close estimate of its net profit margin percentage (it is higher than the number given in the case). (1 page Max)
Your answer:
- Identify and discuss key internal and external factors that may limit Aldis ability to replicate its core business model based in the German market in other countries as it seeks international growth beyond the German and European markets? (1-page max)
Your answer:
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