Question: Hello, please help me answer this: Next to each element of Defining Brand Equity there is an industry/style attached: Brand Awareness --Fast Food outlets Brand
Hello, please help me answer this:
Next to each element of Defining Brand Equity there is an industry/style attached:
Brand Awareness --Fast Food outlets
Brand Loyalty--Sportswear providers
Perceived Quality--Clothing Stores outlets (e.g. could be Calvin Klien)
Brand Association--Mobile phone providers
Brand Assets--Sports/energy drinks market
Using the 5 Dimensions of Brand Equity, provide examples and explain why their equity is strong.
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