Help Center $?$

Question $20$

Which is a reason that advertisers' dollars have been diverted from traditional media?

The lack of direction or cohesiveness in today's marketing plans

The desire of consumers to control the information environment.

The indifference of consumers toward their information environment

The growing confusion among consumers due to too many brand messages

Question $21$

The most successful event sponsorship occurs when there is substantial overlap between the:

the target audience and the event participants.

primary sponsor and the secondary sponsor.

brand preferences of attendees and the brand preferences of competitors.

international sponsors and the local sponsors.