help make up marketing plan

Throughout the course, you will work on creating a basic Marketing Plan for a real or hypothetical market offering of your choice. Each week, you will be responsible for working on a component of the plan. At the end of the course, you will finalize the plan based on feedback you have received throughout the term.

In this module, you will submit the following deliverables:

• Marketing Plan Outline
• Company Profile

Please read through all sections before proceeding to the next page and refer back whenever necessary.

After completing the module readings, do the following:

• Develop an outline for your marketing plan.
• Scan the marketplace and identify a product or service that you feel would benefit from a marketing plan.
• Develop draft content for the Company Profile section of your plan. In this section of your marketing plan, you will answer the question: What organization are you marketing?

Follow these standard formatting guidelines for your Marketing Plan deliverables:

• 12 point, Times New Roman font
• Double-spaced
• Title Page
• Reference List

Your marketing plan should include external research with appropriate citations and references written in APA format. For additional information, please refer to the Writing Style Guide.

A Marketing Plan Framework: 1) Cover page or Title Page: 2) Table of contents: 3) Situational Analysis: 4) SWOT Analysis: 5) Company profile: 6) Marketing Planning: a. Marketing Plan objectives: b. Target (market) Audience Description: i) Demographics: ii) Geographic: iii) Psychographic: c. Product/Brand Strategy: Page 7 i) Attributes (features)of Product or Brand: ii) Benefits to customers: iii) Value Proposition: iv) Positioning Strategy) d. Promotion strategy i) Advertising ii) Sales Promotion: iii) Public Relations: iv) Personal Selling: e. Distribution Strategy i) Retail Store: ii) Online iii) Omnichannel: f. Pricing strategy: i) Pricing objectives: ii) Pricing Method: iii) Pricing Strategy: 7) Marketing Research: (research information) 8) Sales Forecast

9) Key Performance Indicators (KPIs) 10) Budget 11) Control & Risk Factors 12) References: