Throughout the course, you will work on creating a basic Marketing Plan for a real or hypothetical market offering of your choice.

After completing the module readings, develop an outline for your marketing plan. As a resource, consult your textbook for the basic contents of a marketing plan as listed inTable 2.2 | Contents of a Marketing Plan.

Next, scan the marketplace and identify a product or service that you feel would benefit from a marketing plan. Lastly, develop draft content for theObjectivessection of your plan. Keep in mind that you will be building on the draft plan throughout the term.

Module 1 Deliverables

1. Develop a Marketing Plan Outline
2. Research a product or service and create draft of the marketing objectives and key issues

Submit your marketing planOutlineand the draft of theObjectivessection for instructor feedback. This is a non-graded, required activity.

While your goal is to develop draft content throughout the course, it may be helpful to know the standard formatting guidelines for your final paper. Your marketing plan should include external research with appropriate citations.