Help needed on the case of Thingstesting : Launching a brand discovery and testing digital Community.

1. Brief the case background 2. How does Thingtesting create value? How should its value proposition change going forward? How would you strengthen it? 3. Which path(s) to monetization should Gyllander pursue? Why? Which paths would you encourage her to avoid? Why? 4. Which roles should Gyllander allow members of her community to play in the Thingtesting process? Which roles should she maintain for herself? Why? 5. What role, if any, should offline Thingtesting experiences play? Why? 6. Should Gyllander move Thingtesting off of Instagram? Why or why not? Should she establish a digital footprint for the brand on other social media sites such as Linkedin, Facebook, Twitter, Snapchat, or TikTok? Why or why not? 7. How important is maintaining independence to Thingtesting? Why? How does this facilitate and conflict with monetization? 8. Would you invest in Thingtesting? Why or why not? What does the company need to achieve to successfully scale the business