Question: HELP Question 9 (5 points) Using a combination of sales promotion, personal selling, advertising and public relations describe what part of marketing? Marketing mix Promotional

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Question 9 (5 points) Using a combination of sales promotion, personal selling, advertising and public relations describe what part of marketing? Marketing mix Promotional strategy Integrated marketing communications Advertising mix All of the above are accurate Question 10 (5 points) Which of these is NOT true about brand image? It is the attitudes, beliefs and associations consumers have about a product It consists primarily of taglines, logos and colors It varies from one consumer to another consumer One consumer may see it is as positive and another as negative It may be associated with past experiences with the product

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