help with question 2

Ch11 Creating brand equity bol. Protected View . Saveu us PC Cristir Layout References Mailings Review View Help nternet can contain viruses. Unless you need to edit, it's safer to stay in Protected View Enable Editing Individual work, 10 points, due 3 March, hard copy Line and Brand Extensions Firms are usually faced with four broad branding choices. Obviously, having good brand equity presents the opportunity to leverage this strength in the marketplace for hty. In this activity, your task is to simply classify each example to the brand strategy choice (refer list) that the firm has pursued. ACTIVITY/TASK 1. Coca-Cola also sells several budget' soft drink brands in some countries) through the major supermarkets. 2. In recent years, Coke has introduced various flavors of Coke (such as, Vanilla, Cherry). 3. Assume that Coca-Cola is considering entering the snack food market, with a range of chips, popcorn, and pretzels to be marketed under a new brand called "Titanic" (and using the slogan - "really big on taste'). 4. A fitness center decides to add a 'super-advanced' aerobics class for its very fit customers. 5. Milo (a chocolate milk flavoring brand) used to be simply a powder to add to milk. But now Milo is also an ice cream, a cereal, and a breakfast bar. 6. Burger's Galore is planning to open a chain of toy stores under the name of "Toys 'n More'. 7. A successful airline starts a budget priced airline to better compete against price-based competitors. 8. A successful clothing brand, decides to start marketing shoes and various fashion accessories under its own brand. D. Focus e Ch11 Creating brand equit, nalivodo] Protected View - Surau ww wins PC Layout References Mailings Review View Help nternet can contain viruses. Unless you need to edit. it's safer to stay in Protected View Enable Editing QUESTIONS 1. Start by classifying the above examples into one of the following categories: Line extensions Brand extensions Multi-brands New brands 2. Many firms use product line extensions. Provide three reasons why this approach is reasonably popular. Chil individual homework2 Marketing Management and Analytics Spring 2020 0 - tip