Question: Here are collected statistics for both Weller Entertainment and its Japanese competitors: Weller Entertainment Produces television shows with a focus on drama and action Profit:

Here are collected statistics for both Weller Entertainment and its Japanese competitors:

Weller Entertainment Produces television shows with a focus on drama and action Profit: $124 million ($44 million from Japanese sales) Target audience: mature audiences

Approach: live actions series distributed to television companies and streaming services Markets: Australia, New Zealand, Japan (new)

Viewership for latest series (Outback Ridge): 6.7 million on average per episode in Australia and New Zealand, 3.48 Million on average per episode in Japan.

Amount of channels/networks programs are shown: three networks (one Japanese), one streaming service (Australia only).

NH TV Produces television shows with a focus on comedy and drama Profit: $147 million Target audience: families and 11-18-year-old audiences

Approach: Live action and animated series distributed to television companies and streaming services Markets: Japan

Viewership for latest series (Goodnight Yuri-san): 7 million on average per episode. Amount of channels/networks programs are shown: five networks, two streaming services.

Gurren Shows Produces television shows with a focus on high-budget sci-fi Profit: $88 million Target audience: teenagers

Approach: live-action series distributed to television companies with exclusive rights. Markets: Japan Viewership for latest series (Avatar Rangers): 8.8 million on average

Amount of channels/networks programs are shown: two networks.

Organisational requirements for reports: Use formal language in reports

  • Where possible, relate characteristic and statistics to that of Weller Entertainment
  • Analysis must include example programs, which can be referred to at a later date.
  • (Question). 1.Using a form of competitor analysis, analyse the information about Weller Entertainments competition, identifying any potential opportunities or threats. State the analysis method youve chosen in your answer.
  • Question 2: Which of the statistics provided could be used to identify the market position of the three companies?
  • Question 3: Using the statistic identified in question one, compare international business performance of Weller Entertainment with its Japanese competitors and identify its market position in Japan.

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