Question: Here are collected statistics for both Weller Entertainment and its Japanese competitors: Weller Entertainment Produces television shows with a focus on drama and action Profit:
Here are collected statistics for both Weller Entertainment and its Japanese competitors:
Weller Entertainment Produces television shows with a focus on drama and action Profit: $124 million ($44 million from Japanese sales) Target audience: mature audiences
Approach: live actions series distributed to television companies and streaming services Markets: Australia, New Zealand, Japan (new)
Viewership for latest series (Outback Ridge): 6.7 million on average per episode in Australia and New Zealand, 3.48 Million on average per episode in Japan.
Amount of channels/networks programs are shown: three networks (one Japanese), one streaming service (Australia only).
NH TV Produces television shows with a focus on comedy and drama Profit: $147 million Target audience: families and 11-18-year-old audiences
Approach: Live action and animated series distributed to television companies and streaming services Markets: Japan
Viewership for latest series (Goodnight Yuri-san): 7 million on average per episode. Amount of channels/networks programs are shown: five networks, two streaming services.
Gurren Shows Produces television shows with a focus on high-budget sci-fi Profit: $88 million Target audience: teenagers
Approach: live-action series distributed to television companies with exclusive rights. Markets: Japan Viewership for latest series (Avatar Rangers): 8.8 million on average
Amount of channels/networks programs are shown: two networks.
Organisational requirements for reports: Use formal language in reports
- Where possible, relate characteristic and statistics to that of Weller Entertainment
- Analysis must include example programs, which can be referred to at a later date.
- (Question). 1.Using a form of competitor analysis, analyse the information about Weller Entertainments competition, identifying any potential opportunities or threats. State the analysis method youve chosen in your answer.
- Question 2: Which of the statistics provided could be used to identify the market position of the three companies?
- Question 3: Using the statistic identified in question one, compare international business performance of Weller Entertainment with its Japanese competitors and identify its market position in Japan.
-
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
