How important is adaptation in international marketing? As a guide to adaptation, all who wish to deal
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Question:
How important is adaptation in international marketing?
As a guide to adaptation, all who wish to deal with individuals, firms, or authorities in foreign countries should be able to meet ten basic criteria. What are these criteria?
Which do you think is the most important? Why?
Related Book For
College Mathematics For Business Economics Life Sciences And Social Sciences
ISBN: 9780321945518
13th Edition
Authors: Raymond Barnett, Michael Ziegler, Karl Byleen
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