Hershey

Step 1 construct an external Factor evaluation (eFe) Matrix for Hershey.

Step 2 identify the organization's internal strengths and weaknesses.

Step 3 construct an internal Factor evaluation (iFe) Matrix.

Step 4 recommend specific strategies and long-term objectives. Show how much your

recommendations will cost. clearly itemize these costs for each projected year.compare your recommendations to actual strategies planned by the company.

Step 5 Specify how your recommendations can be implemented and what results you can expect. prepare forecast ratios and projected financial statements. Present a timetable or agenda for action.

Step 4 recommend specific annual objectives and policies.

Step 6 recommend procedures for strategy review and evaluation.

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