Preamble This assignment should be based on your current employer/business or a business with which you have had some recent exposure and with which you are familiar. Presenting your findings Your report should be presented in a management report format which includes an: Executive summary (make it brief, no more than 2 pages), Also Introduce the business entity in consideration, its history, milestones it has achieved in past, market share, industry it operates, industry analysis Your report should incorporate the following steps: 1. Identify the firms existing vision, and mission statement 2. Develop vision and mission statements for the organization, what you think it should be as, per knowledge developed in your study. 3. (a) Identify the organizations external opportunities and threats. (b) Develop PESTEL 4. Construct a Competitive Profile Matrix (CPM). 5. Construct an External Factor Evaluation (EFE) Matrix 6. Identify the organizations internal strengths and weaknesses. 7. Construct an Internal Factor Evaluation (IFE) Matrix. 8. Recommend long-term objectives and specific strategies to achieve them. Compare your recommendations to actual strategies planned by the company. 9. Choose (as many as you can) matrix from question 9. Prepare a Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, Strategic Position and Action Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, Internal-External (IE) Matrix, Grand Strategy Matrix, and Quantitative Strategic Planning Matrix (QSPM) as appropriate. 10. Specify how your recommendations can be implemented and what results you can expect. What Management, Marketing, Finance/Accounting, R&D and CIS issue, if any you foresee. Your recommendations to address them. 11. Recommend procedures for strategy review and evaluation.

Make sure the conclusion is not just a summary of your recommendations. Emphasize the key recommendations in your conclusion and consider how they might be actioned.