hi i need help in it please , this is case study where ee have to answer three questions .

1 of 2 CASE STUD SBM226 Developer Robert Fung wanted to know what type of retail establishments local residents wanted in the new 8000 square feet of space he had recently built in New Westminster, British Columbia. Rather than turning to traditional market research, Fung opted to use Facebook, Twitter, and blogs to ask residents what types of establishments they wanted in their community. The response, according to Fung, was quick and informative, providing insight into what type of retail community residents wanted. While Fung's use of social networks is interesting, it is certainly not groundbreaking, as more entrepreneurs are turning toward the Internet to get consumer opinions on various topics instead of relying on traditional market research. For example, Mike Brcic, owner and operator of Toronto-based Sacred Rides Mountain Bike Adventures, was designing a new poster campaign and was not sure which picture he should use. Rather than using traditional means of collecting data such as presenting various pictures to focus groups and listening to their opinions, Brcic decided to post some pictures on Facebook and informed his followers he was going to crowdsource his new poster. This meant that followers would select the new poster picture for his company by selecting "like" on Facebook or commenting on the images. CASE STUDY 1: 15% SBM226 Other examples of firms using the Internet to collect information are plentiful. For example, rather than paying market research firms to conduct surveys, many businesses are using online survey tools, such as SurveyMonkey, to create and conduct online surveys with consumers. Small firms are using crowdfunding sites, as already discussed, as a means to test market products, and other businesses are using online focus groups and observing customer reviews and comments on such sites as Yelp and Facebook, all with the goal of collecting meaningful information at a low cost. Some market research experts point out there are problems with entrepreneurs relying on the Internet and their own judgment in collecting data. Luke Zukowski, co-owner of Reveal Research, a firm that specializes in small business research, says many entrepreneurs lack the knowledge to use online tools to collect information. Furthermore, Zukowski notes that not all consumers are online, so relying solely on online sites could lead to businesses making the wrong conclusion. Other experts disagree with Zukowski, stating online data are easier and cheaper to access than traditional data, and almost all Canadians are, in fact, online. Answer the following: (3*5marks) 1. What do you think are some of the advantages and disadvantages of entrepreneurs using online information to assess an opportunity? 2. Do you think Robert Fung and Mike Brcic obtained enough information online to make the correct business decision for their companies? Why or why not? 3. A lot of business owners are spending countless hours reading and, in many cases, responding to online reviews about their companies. Do you think reading and responding to online reviews is a good business strategy? Why or why not