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Chosen Mix Strategy - Pull In terms of marketing strategy, Mediviron Clinic uses pull strategy as its marketing strategy. Pull strategy is the strategy in which the marketers try to pull the customers in (Robertson, 2019). In pull strategy, the demand for a product or service will be created, and the customers will directly seek out the product or service (Macris, 2019). Mediviron clinics of different branches have been constantly creating valuable and engaging content on social media such as Facebook, Instagram, and Twitter. The examples of content include healthy habits, tips for eating healthily, latest issues concerning health, ways to reduce the risks of COVID-19 infection, and the other useful health-related content. By posting engaging and valuable content, Mediviron Clinic is able to keep engagement with the audience and increase its brand awareness in an effective manner. This has helped Mediviron Clinic to draw potential customers to its medical services. In addition to creating engaging and useful content on social media, Mediviron Clinic also carries out sales promotion for its services regularly. This is accomplished through services such as free annual checkups for its clients. As a result, the customers will understand the importance of the role of the service provider, and Mediviron Clinic will increase its visibility to more customers, including the customers who were unaware of the existence of Mediviron Clinic. Currently, Mediviron Clinic is also offering discount for its medical check-up, including Covid-19 RTK Antigen test, Covid-19 RT-PCR swab test, value screening, male screening, female screening, pregnancy screening, and many other medical check-up services (Mediviron, 2021). By undertaking sales promotion regularly, Mediviron Clinic is able to attract more customers and create higher consumer demand for its medical services. Furthermore, Mediviron Clinic's marketing strategy also includes the use of media such as television. Its advertisements always stand out and are incredibly captivating to catch the viewer's attention. This makes the services it provides more visible to those who use this form of media. This type of advertisement is used frequently by companies that advertise and is efficient because it identifies some doctor's personalities who are featured as heroes who have overcome some problematic diagnosis. Through effective mass media advertising utilized by Mediviron Clinic, Mediviron Clinic has pulled interest from its audience to its medical services. Even though more time and effort are needed in pull strategy, pull strategy is still a long-term marketing strategy appropriated for the current and technology-savvy patients (Advice Media, n.d.). More importantly, pull strategy enables a business to improve customer loyalty and ensure long-term business growth (Radd Interactive, 2021). A study conducted by Kariuki (2017) also found that pull strategy has resulted in increased customer satisfaction and firm profitability. By using pull strategy as marketing strategy, Mediviron Clinic has managed to increase the customer satisfaction and customer loyalty, which has contributed to its long-term success in Malaysia