Hi just need to reply my classmate's posts. A minimum of response posts to peers 125-150 words each. THANK YOU.

Post1. After taking the course in Advertising and Promotions, I found Module 8, which focuses on the role of public relations (PR), to be particularly interesting. This module outlined the various objectives and tools of public relations and demonstrated how PR can be integrated into an organization's advertising and integrated brand promotion (IBP) strategy.

One key takeaway from this module was the understanding that public relations is a critical component of any successful advertising and IBP strategy. PR plays a vital role in building and maintaining a positive image for an organization among its target audience. This can include managing a company's reputation, addressing customer concerns and complaints, and generating positive media coverage.

Another important aspect of this module was the discussion of the two basic strategies for motivating an organization's public relations activities: proactive and reactive. Proactive PR involves anticipating potential issues and taking proactive steps to mitigate them, while reactive PR involves responding to issues as they arise. Both strategies are essential to a successful public relations program, and understanding when to use each strategy is crucial.

This module has provided me with a comprehensive understanding of the role of public relations in an organization's advertising and IBP strategy. I now appreciate how public relations plays a critical role in building a positive image for a company among its target audience and how it can be used to address customer concerns and complaints. The discussion of proactive and reactive PR strategies has given me a greater appreciation for the importance of anticipating potential issues and being prepared to respond to them effectively.

Finally, I have found Module 8 to be a valuable addition to my understanding of advertising and promotions. The knowledge I have gained from this module will be invaluable as I move forward in my career and seek to develop effective advertising and IBP strategies that incorporate public relations.

Post2 Hello everyone. After this course, the concept I found interested me the most is media planning. The media planning process is crucial for the success of marketing campaigns. It helps businesses to understand their target audience. The media planning process involves conducting research to understand the demographics, behaviors, and preferences of the target audience. This helps businesses to select the most appropriate media channels to reach their audience and create messaging that resonates with them. It also involves setting clear and measurable campaign objectives. This ensures that the campaign is focused and aligned with the overall marketing strategy of the business. The media planning process selects the most appropriate media channels to reach the target audience. By understanding where the target audience is most likely to engage with content, businesses can optimize their media spending and maximize the impact of their campaigns. Besides that, it contributes to creating messaging that resonates with the target audience. By understanding the needs and preferences of the target audience, businesses can create messaging that is relevant and impactful. Last but not least, the media planning process includes tracking and measuring campaign performance to determine whether the campaign is achieving its objectives. By measuring key performance indicators (KPIs), businesses can make data-driven decisions to optimize future campaigns. By following a well-defined media planning process, businesses can increase the effectiveness of their marketing campaigns and achieve better results. I think being able to understand the importance of media planning process and how it woks would be really helpful for my future career. That also would help me become a better leader by enabling me to develop strategic plans, allocate resources effectively, measure performance, communicate effectively, and innovate.