Hi, please help with this part: "Industry/ Trend Overview/ Statistics".

Below here is a brief introduction of our product.

10. Industw/Trend Overview/Statistics The pet industw is a viable tar et market. The American Pet Products Association states that 68% of US households have a pet. 48% of U.S. households that own pets have dogs and 8% have cats (APPA, 2017). 35% of dog owners and 38% of cat owners are members of Generation Y (born between 1975 1995) and are now a es 22 42. The second largest age group of pet owners is Baby Boomers ages 52 72. They own 31% and 32% of dogs and cats respectively (APPA, 017). Pet owners spent 66.75 billion dollars in the pet industry last year. According to the Pet Industry Market Size and Ownership Statistics, this number is expected to increase up to 3.9% in 2017. As stated above, pet ownership is a domain that includes 68% of U.S. households. There is an average of 116.7 million households in the U.S. each with an average of 2.58 people (Households and Families:2010, 2012). Assumin one person in each petowning household has disposable income to spend on their pet, we can estimate that our chosen domain contains at least 9.4 million people in the US. Name of Product VR World Detailed Product Concept & Description The software is called VP. world which is a computersimulated environment. The idea behind this project is to create a virtual world where people can perform normal tasks virtually. From traveling places to socialize. In this computer-simulated environment, users log in and create their personal avatars, and are able to explore the world and even participate in activities. The VR world will give people a chance to communicate with each other. The avatars created can either be graphical, live video, or even graphical representations. The user is able to manipulate elements that are present in the virtual world, this gives them a chance to experience the world as it is. The modeled world can be made to look like the real world or it can be made into a fantasy. The communication that exists between users can be graphical, use gestures, through texts and rarely using voice and touch senses. The experience a user gets depends on the form of communication they have chosen. The users are able to create a character who is able to move between cities, buildings, and different worlds to carry out activities such as shopping, moving from mall to mall, and they can even work in the VR world. Product Positioning Statement The VR World team focuses on providing compelling solutions and immersive access to personal situations that cannot be reversed in the real world. These products are similar in shape to ordinary glasses but are made of unique materials, with frames that guarantee comfort. Still, high denition and sturdy edges can be worn comfortably for long periods with a one-year quality warranty. The VR World team provides 24-hour human customer service in VR World to solve any problems that may occur in this world