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Instructions

Please click here to access - The Crisis Communications Playbook (HBR)

The assigned reading The Crisis Communications Playbook provides leaders directions when responding to crisis. Below Ive identified five points of emphasis from the reading. These are likely ingredients for a thorough response strategy. Choose three points (below) from the reading to compare and contrast how these points play themselves out in the case studies from week 6 (Sony & Commonwealth).

Using the concepts outlined by the author of the article (below), how would the author assess Sony and Commonwealth in their various crises? Apply these ideas to your assessment.