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Instructions

ENTR $1252$: Summer, $2024$

Business Plan Assignment $($Plan $20\%,$ Presentation $10\%)$

Objective:

The objective of this assignment is to evaluate a business idea from both a strategic and practical perspective. Students will form groups of $3-5$ and analyze various aspects of the proposed venture to determine its viability, potential challenges, and opportunities for success. Here is the link for the discussion board for anyone looking for other group members: Group formation for business plan $-$ S$24$ ENTR$1252-01$ New Venture Development $($niagaracollege$.$ca$)$

Preamble:

A business is opening at the Outlet Collection at $300$ Taylor Rd$.,$ across from the College. This business will have many tables set up for people to sell sandwich meals of their own. To rent a table will cost you $$1000\mathrm{.}00$ per month $($inclusive$)$ and the place will be open from $9$am$-9$pm $(12$ hours$)$ every day all year. Each month will be calculated at $30$ days, so you have $(12*30=360$ hours per month$).$

Your group is tasked with developing a specific sandwich and selling it along with a single type of side $($like chips or rice$)$ and a single type of drink $($like a can of coke$)$ as a single meal. Here is an example of the menu:

$6-$inch bun or $2$ slices of bread

$1$ type of protein $($there are limited selections you can choose, first come$/$first served$)$

$1$ type of Cheese

$2$ condiments like mustard or hummus

$2$ veggies like lettuce or onion

$1$ drink

$1$ side

You job is to decide on your menu and then research how much it will cost to produce each meal, what you will charge for the meal based on research $($use the best prices you can find and be sure to reference them$)$ and decide how many sandwiches you need to sell to hit various marks.

Your sales will grow as follows: First Month$-1$ meal per hour and this will increase by $5\%$ per month. Your financial projections will be for $12$ complete months.

Instructions:

Choose Sandwich type and group members here: sandwich choice.xlsx$.$ You must form your own groups and complete this sheet before Friday, July $12.$

Research the costs for your meal.

Research the prices of similar sandwiches in the area and, along with your costs, decide on your price.

Reference your text and the internet for the best methods and parts of a feasibility study to ensure you complete what you need.

Additional research may include market research, competitor analysis, financial projections, legal considerations, and any other relevant factors that may impact the feasibility of your venture.

Analyze feasibility: Based on your research, critically evaluate the feasibility of your business idea. Identify potential strengths, weaknesses, opportunities, and threats $($SWOT analysis$)$ associated with the venture. Consider factors such as market demand, target audience, competition, scalability, resource requirements, and regulatory constraints.

Develop a feasibility study report: Prepare a comprehensive feasibility study report outlining your findings and conclusions. The report should include the following sections:

I have included a file called "project initial calculations" for you to calculate your sales and income statement in the module.

Please submit only $1$ file per group with everyone's name on the cover page.

Rubric:

Executive Summary $/10$ marks

Introduce your project.

Introduce your team members and their backgrounds.

Explain how your team members contributed to the project.

Detail your group$$s $$mission and vision$$ statements.

Any other details you feel are needed.

$2.$ Introduction to the business idea $/10$ marks

Detail the specifics of the business.

Discuss any ethical challenges this form of business may face.

Describe how you will prepare your meals specifically $($steps of putting the sandwich together$),$ how much of each ingredient will be used etc.

Any other details you feel are needed.

$3.$ Market analysis $/20$ marks

How will you position your sandwich in the market $($high quality, budget, middle$)$ and use ingredients that fit.

Research and discuss approximately how far people will travel to buy a sandwich, this is likely your local market.

Discuss the local market size and trends.

Detail how you will segment your market and why this method. Discuss why they like your sandwich meal.

Give your sandwich a name reflecting your positioning and pricing $($ie: if it is cheap just call it a $$Grinder$$ but if it is premium, call it a $$French chateau ham baguette.$$

Include any secondary research you can find about your type of sandwich $($could be news or