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Video Case ONE
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Source: LaRoy, G. (2013). Chick fil A Eat Mor Chikin Except on Sunday. Retrieved from https://www.youtube.com/watch?v=cHAie2mz3gQ This video summarizes the marketing strategy of Chick-fil-A, the second largest quick-service chicken restaurant chain in the United States, based on sales ($1.975 billion in 2005). It operates over 1,250 restaurants in 37 states and Washington, D.C. Its 2005 performance marks the 38thconsecutive year of system-wide sales gain. After watching the video please, answer the following case questions: 1. Describe Chick-file-A marketing strategy? 2.How would you describe Chick-fil-As positioning strategy? 3.Is Sunday closing a competitive advantage for Chick-fil-A? Explain. 4.Should other retailers consider closing on Sunday? Why? Why not? 5. Describe the company's marketing mix along with the 4 Ps.