Hilton $($U$.$S$.)$ is a renowned international hotel brand, offering a range of accommodations from luxury resorts to business$-$oriented hotels.

A Singapore entrepeneur can open a Hilton hotel in her country and enters into agreement in which she can use the Hilton trademark, but must also follow their strict guidelines detailing how the hotel should be run. Hilton will receive a percentage of the entrepeneur's hotel revenues.

What type of arrangement is this?

wholly owned subsidiary

turnkey operation

franchising

licensing

strategic alliance

When a firm licenses valuable intangible property to a foreign partner for a royalty payment, AND the firm requests that the foreign partner license some of its valuable know$-$how to back to the the firm, they are asking to enter into $\_\_\_\_\_\_\_\_\_\_$ agreement.

an integrated licensing

a chartering

a franchising

a cross$-$licensing

a $60/40$ joiint ventureIn the case of international expansion through small scale entry...

The commitment associated with a small$-$scale entry makes it possible for the small$-$scale entrant to capture first$-$mover advantages.

Small$-$scale entry is a way to gather information about a foreign market before deciding whether to enter on a significant scale.

By giving a firm time to collect information, small$-$scale entry increases the risks associated with a subsequent large$-$scale entry.

Small$-$scale entry limits a firm$$s ability to learn about a foreign market thereby also limiting the firm$$s exposure to that market.Qualcomm has entered into numerous international licensing agreements with various manufacturers of smartphones and mobile devices. These licensing agreements grant these manufacturers the right to use Qualcomm's patented technologies in their devices, ensuring compatibility with cellular networks and access to critical wireless technologies.

$$

By granting other companies the rights to use this technology, Qualcom recieves a monetary royalty for every cell phone sold that uses their technology and is an example of$....$

a turnkey project.

licensing.

franchising.

an acquisition.

a joint ventures.

For strategic alliances...

The fixed costs and associated risks of developing new products or processes are borne by the alliance partner.

They work better than joint ventures because strategic alliances invlove $60/40$ ownership

They can limit the entry of firms into foreign markets.

One firm risks giving away technological know$-$how and market access to its alliance partner.