Homegrown brand dUCk and global ice cream powerhouse Baskin-Robbins have dropped a crossover collaboration featuring apparel,...

 

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Homegrown brand dUCk and global ice cream powerhouse Baskin-Robbins have dropped a crossover collaboration featuring apparel, scarves, ice cream and ice cream cake for Ramadan and Hari Raya Aidilfitri. This sweet collection features limited-edition Baskin-Robbins ice cream offerings inspired by dUCk and a limited-edition series of chic and modest dUCk fashion and accessories featuring Baskin-Robbins inspired motifs to get you and your family in the mood for a colourful Hari Raya. Golden Scoop Sdn Bhd chief executive officer Cheah Jia Ming says Baskin-Robbins is known for introducing unconventional, fun, expressive and innovative flavours. "So we are excited to collaborate with dUCk which shares the same mission as us in defying stereotypes yet is fun, bringing a modern sense of style into the world of modest fashion," he says. "It is also timely that we introduce this collaboration at a time when our Muslims friends can enjoy Baskin-Robbins ice cream offerings inspired by dUCk as they break their Ramadan fast and during Hari Raya," For dUCk, this is the brand's first collaboration this year. Previously, dUCk has been active in their business collaborations where once they collab with Disney, Chupa Chups, Lat the artist, Marvel, Tealive and Bowehaus. The co-founder said that through collaborations, it can help to expand their market not just focusing on profit maximization. Source: New Straits Times (2022) On their next move, dUCk decides to do a business collaboration with Starbucks. Assume that you were working for dUCk, you were asked to prepare a sales presentation to be presented to Starbucks, answer the following question: a. Carry out the best presentation structure for dUCk. [15 marks] b. Identify three (3) methods that can be used by dUCk in building clients' trust. [15 marks] Homegrown brand dUCk and global ice cream powerhouse Baskin-Robbins have dropped a crossover collaboration featuring apparel, scarves, ice cream and ice cream cake for Ramadan and Hari Raya Aidilfitri. This sweet collection features limited-edition Baskin-Robbins ice cream offerings inspired by dUCk and a limited-edition series of chic and modest dUCk fashion and accessories featuring Baskin-Robbins inspired motifs to get you and your family in the mood for a colourful Hari Raya. Golden Scoop Sdn Bhd chief executive officer Cheah Jia Ming says Baskin-Robbins is known for introducing unconventional, fun, expressive and innovative flavours. "So we are excited to collaborate with dUCk which shares the same mission as us in defying stereotypes yet is fun, bringing a modern sense of style into the world of modest fashion," he says. "It is also timely that we introduce this collaboration at a time when our Muslims friends can enjoy Baskin-Robbins ice cream offerings inspired by dUCk as they break their Ramadan fast and during Hari Raya," For dUCk, this is the brand's first collaboration this year. Previously, dUCk has been active in their business collaborations where once they collab with Disney, Chupa Chups, Lat the artist, Marvel, Tealive and Bowehaus. The co-founder said that through collaborations, it can help to expand their market not just focusing on profit maximization. Source: New Straits Times (2022) On their next move, dUCk decides to do a business collaboration with Starbucks. Assume that you were working for dUCk, you were asked to prepare a sales presentation to be presented to Starbucks, answer the following question: a. Carry out the best presentation structure for dUCk. [15 marks] b. Identify three (3) methods that can be used by dUCk in building clients' trust. [15 marks]

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Introduction In crafting a compelling sales presentation for dUCks collaboration proposal with Starbucks its crucial to combine a mix of creativity market understanding and a focus on shared values Th... View the full answer