False advertising is illegal and consumers can report it. Even though you cannot sue our local...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
False advertising is illegal and consumers can report it. Even though you cannot sue our local celebrities who falsely advertise what their products can do, it turns out there are still other ways to hold them accountable for this practice. This is because Malaysia has several laws and regulations that provide protection for consumers. Certain categories of products, like food and medicine, have restrictions on the descriptions that can be used on labels and in advertisements. Additionally, as a blanket statement, the Health Ministry (KKM) also released a list of health conditions and diseases that no food, medicine, device or service can advertise to supposedly fix. Such health conditions include kidney disease, heart disease, and diabetes cannot be cure that simple. Most of business nowadays tend to exaggerate in giving their products a statements. According to KKM's Guide to Nutrition Labelling and Claims, when creating the packaging, labels and advertising for products, food manufacturers must know the types of nutrient content claims and the conditions for their use. For example, one of the conditions includes that the food must contain a range of nutrients including carbohydrate, fat, protein, vitamins and minerals for it to be nutritious. Close example of these illegal practices are from Nilofa. KHASIAT BANANA MILK BUE topeng bord bunge goyang www.br/wwwang nisu don pweng men werkne gen Membo mm onnan egge dlogan Mont labora However, they have been warned by Ministry of Domestic Trand and Consumer Affairs. Nilofa Group has apologies and changed their concept due to mishandled ethics in promoting their products. Source: (The Rakyat Post, 2019) Answer the following questions based on the article below: a. Businesses tend to use exaggerating statement to capture consumers' interest to buy. However, the tactics is illegal to be apply. In order for Nilofa to be success in tackling the audience, explain good practice in advertising based on AIDA model. [20 marks] b. Analyse two (2) ways that Nilofa can use to create desire among the consumers to purchase the product in their promotional campaign. [10 marks] False advertising is illegal and consumers can report it. Even though you cannot sue our local celebrities who falsely advertise what their products can do, it turns out there are still other ways to hold them accountable for this practice. This is because Malaysia has several laws and regulations that provide protection for consumers. Certain categories of products, like food and medicine, have restrictions on the descriptions that can be used on labels and in advertisements. Additionally, as a blanket statement, the Health Ministry (KKM) also released a list of health conditions and diseases that no food, medicine, device or service can advertise to supposedly fix. Such health conditions include kidney disease, heart disease, and diabetes cannot be cure that simple. Most of business nowadays tend to exaggerate in giving their products a statements. According to KKM's Guide to Nutrition Labelling and Claims, when creating the packaging, labels and advertising for products, food manufacturers must know the types of nutrient content claims and the conditions for their use. For example, one of the conditions includes that the food must contain a range of nutrients including carbohydrate, fat, protein, vitamins and minerals for it to be nutritious. Close example of these illegal practices are from Nilofa. KHASIAT BANANA MILK BUE topeng bord bunge goyang www.br/wwwang nisu don pweng men werkne gen Membo mm onnan egge dlogan Mont labora However, they have been warned by Ministry of Domestic Trand and Consumer Affairs. Nilofa Group has apologies and changed their concept due to mishandled ethics in promoting their products. Source: (The Rakyat Post, 2019) Answer the following questions based on the article below: a. Businesses tend to use exaggerating statement to capture consumers' interest to buy. However, the tactics is illegal to be apply. In order for Nilofa to be success in tackling the audience, explain good practice in advertising based on AIDA model. [20 marks] b. Analyse two (2) ways that Nilofa can use to create desire among the consumers to purchase the product in their promotional campaign. [10 marks]
Expert Answer:
Answer rating: 100% (QA)
Introduction The article highlights the prevalence of false advertising and the legal repercussions in Malaysia particularly focusing on the restrictions imposed by the Health Ministry KKM on claims r... View the full answer
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
Posted Date:
Students also viewed these business communication questions
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Googles ease of use and superior search results have propelled the search engine to its num- ber one status, ousting the early dominance of competitors such as WebCrawler and Infos- eek. Even later...
-
8) Implement a class UserNames which requires an ArrayList of names (user names), consider the following static methods methods: initilizeUserName(), deleteUserName(), addUserName() and display...
-
On March 1, Houseboat Ltd. had 400,000 common shares issued and the balance in its Common Share account was $600,000. The company declared a 5% stock dividend to shareholders of record on March 14,...
-
Matusek Corporation has been experiencing a higher than expected number of warranty claims in the current year, due mainly to less than ideal product design. For this reason, the warranty expense...
-
Determine the maximum force \(P\) and the corresponding maximum total strain energy stored in the truss without causing any of the members to have permanent deformation. Each member has the...
-
Record the following transactions in the General Ledger accounts of the General Fund of the Keffer Independent School District. 1. Ordered textbooks with an estimated cost of $80,000. 2. Ordered...
-
1. Research existing case law to analyze how the Supreme Court of the United States has ruled in an effort to achieve the Sixth Amendment's chief goal. a. Analyze at least four cases (three of which...
-
Define the Fejer kernel by F(u)=1/n+1[D(u)+D1(u)+.....Dn(u)]. Assuming the result of part (a) show that F(u) = F(u): = [Do(u) + Di(u) + n+1 +1, + D(u)]. 1 [sin ((n + 1)u/2 at Du/2)], u#2jm, sin u=2jx...
-
I. What is the product's core marketing message? How is it disseminated across the various platforms of IMC, in the consumer and/or trade arena? II. Is there consistency in your product's IMC...
-
What is your opinion on how mobile technology has had an impact on social media marketing? - Do you think the impact it currently has is good? Bad? Both? - Explain your reasoning in your entry using...
-
A 20.00 kg model plane started at rest on the ground. After takeoff, it was flying at a height of 35.0 m with a speed of 30 m/s. If 25,000 J of work was done, how much energy was wasted and where did...
-
A skateboarder with a mass of 53.5 kg increases her speed to 4.75 m/s as she rolls down a ramp. The increase in speed results in 324 J of work done on the skateboarder. Determine her initial speed.
-
Often marketers and managers are obsessed with measuring the effects of campaigns on sales. However, marketing may have both a direct and indirect of consumers purchasing habits. What are good direct...
-
Clear Water Company has a down-hole well auger that was purchased 3 years ago for $30,000. O&M costs are $10,500 per year. Alternative A is to keep the existing auger, which has a current market...
-
Reichenbach Co., organized in 2018, has set up a single account for all intangible assets. The following summary discloses the debit entries that have been recorded during 2018 and 2019. Instructions...
-
Rafferty was the principal shareholder in Continental Corporation, and, as a result, he received the lions share of Continentals dividends. Continental Corporation was eager to close an important...
-
When considering an application for a special use permit to develop and operate a ski resort at Sandy Butte, a mountain in Washington that is part of a national forest, the Forest Service prepared an...
-
Civil Code 1719, subdivision (a) provides in part that any person who draws a check that is dishonored due to insufficient funds shall be liable to the payee for the amount owing upon the check and...
-
Using the notation of Exercise 4, assume that \(\sum_{i=1}^{n} 1 / r_{i}=1\), but try to find a solution where one of the \(\alpha_{k}\) 's is zero. In particular, suppose the segments are ordered in...
-
Suppose there are \(n\) stocks. Each of them has a price that is governed by geometric Brownian motion. Each has \(v_{i}=15 \%\) and \(\sigma_{i}=40 \%\). However, these stocks are correlated, and...
-
The Dow Jones Industrial Average is an average of the prices of 30 industrial stocks with equal weights applied to all 30 stocks (but the sum of the weights is greater than 1). Occasionally (about...
Study smarter with the SolutionInn App