Question: Homework 1: Build an Email Drip Campaign Based on Unit 3. Online Marketing Lecture -Part 2, complete the chart below. Feel free to draw the



Homework 1: Build an Email Drip Campaign Based on Unit 3. Online Marketing Lecture -Part 2, complete the chart below. Feel free to draw the graph by hand if you prefer, and submit the scanned version. Trigger Business: Email Desired Action: Segment: Email Trigger Email First Email Trigger Trigger Email Email Trigger Email TriggerHomework 1: Build a Drip Campaign . Step 1: Choose a business . A gym/fitness center/yoga studio . A social media management freelancer . A landscaping firm . A fashion brand (These are just examples - but you can use them if you want) . Step 2: Determine what ultimate action you want from subscribers . A visit to the gym/try a class free . A phone call with the freelancer . The firm to send someone to their property . A preorder of the brand's new arrivals . Step 3: Determine your target segment . Subscribers who visited your website at least once in the past month but has never come to the gym/studio . Visitors who subscribed to download a file named "Social Media 101" . Visitors who filled out a form to get a quote from youExample: Trigger clicked on Email A fashion brand wants loyal any link customers to preorder new arrivals 15% off just for YOU! Target Ultimate Goal Email Trigger Don't miss opened your chance! Email Be the first to order new Thank you! First Email arrivals! Trigger 15% off purchased next order New arrivals alert! Trigger Email opened Email 15% off just for YOU! Trigger Check out not opened Summer 2021 in 3 days new styles! Email Last chance to PREORDER Trigger not ananed new arrivals! 16:46 / 18:33
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