Question: Homework Question: Amazon has approached our class for a consulting project seeking to better understand what image do people have of Amazonversus small businesses? Building

Homework Question:

Amazon has approached our class for a consulting project seeking to better understand "what image do people have of Amazonversus small businesses"? Building on this research question, describe the design-thinking marketing research process (and the process you engaged in) you would take to understand Amazon'sresearch question.

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