Homework Review Questions Please Help

1. Adding a high-priced version of your existing product line is what type of extension? a. Co-branding b. Category extension c. None of these d. Line extension

1. What type of logic is a line extension? a. None of these b. Exploitation c. Disruptive innovation d. Exploration

1. What disadvantages does a house of brands strategy have against a branded house? a. A lack of clear positioning b. Too much choice confuses consumers c. Being unable to concentrate marketing resources into one brand d. All of these

1. When co-brands work, they have which of the following outcomes? a. Increased market share b. They benefit one partner at the expense of the other c. Increased prices d. Both brands gain from the relationship as their image is enhanced

1. You work for a luxury fashion brand. You receive an email from another manager of a luxury fashion brand proposing a co-branded range. What do you do? a. Turn the manager down because co-brands are risky b. Agree to the co-branding opportunity c. None of these d. Turn the brand manager down because the cobrand is likely to offer nothing new to consumers

1. What are the benefits of line extension? a. Lower risk of failure b. All of these c. Could expand brand meaning d. Increase sales

1. Beats by Dre is what type of architecture strategy? a. Co-driver b. Strong endorsement c. Shadow endorser d. Token endorsement

1. Fighter brands are used to achieve what goal? a. To take the brand into luxury markets b. To make the parent brand appear stronger c. None of these d. To protect the brand against low price competitors