horizontal and vertical analysis

Step #1 (On your own): Repeat Horizontal Analysis similar to last week for: o P&L o Balance Sheet o Cash Flow Step #2 (As a class, with my instruction): Vertical Common-Size Analysis o Use of the absolute cell reference function ($ or F4 on a Windows machine) o P&L o Balance Sheet o Cash Flow Step #3 (As a class, with my instruction): Company Specific Average Trend Analysis Snap Inc. Balance Sheet All numbers in thousands 2015 2016 Revenue 58,663 404,482 Cost of revenue (COGS) ) 182,341 451,660 Gross Revenue (123,678) (47,178) Costs and expenses: Research and development 82,235 183,676 Sales and marketing 27,216 124,371 General and administrative 148,600 165,160 Total costs and expenses 258,051 473,207 Loss from operations (381,729) (520,385) Miscellaneous Income and Expenses Interest income 1,399 4,654 Interest expense 0 (1,424) Other income (expense), net (152) (4,568) Loss before income taxes (380,482) (521,723) Income tax benefit (expense) 7,589 7,080 Net loss (372,893)| (514,643)