Question: How are services different than goods, based upon intangibility, perishability, inseparability, and variability? What do these differences mean for a firm such as Airbnb?

How are services different than goods, based upon intangibility, perishability, inseparability, and variability? What do these differences mean for a firm such as Airbnb?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Hannah is 12 month old who is relatively new to your child care center. She has been at the center for 2 weeks. When Hannah and her mother arrive at the center, Hannah is smiling and relaxed. Once...

According to the authors, when does a company typically invest in test marketing? before the full product introduction at idea generation time before the product concept after meeting with a...

Which of the following is NOT considered a service? Legal advice Return of defective goods Delivery of a physical good from the retailer to the end consumer A concert None of the above George went to...

what do you understanding fot this topic.can you write 1,2 page understanding for this topic including pictures,example,new learning expereience. What is Quality? Differing Functional Perspectives on...

#1 Higher Education is a service. Describe how a university should market itself according to each of the 4 Characteristics of Services: Intangibility, Inseparability, Variability, Perishability. For...

Question 1 Not yet answered Setting the goals for performance in terms of market share, return on investment, and pretax profits all fall under which sections of the marketing plan? Marked out of...

Services Marketing Differs from Product Marketing Two national firms, the Prestige Hotel and Pro Fitness chains, strive to deliver quality service to their customers. To do so, they address the four...

T Two national firms, the Prestige Hotel and Pro Fitness chains, strive to deliver quality service to their customers. To do so , they address the four core differences between services and goods. In...

Unit 2: Designing the Operations Designing the operations of an organization or your department - precedes operational management. For .ll _ . example, suppose a wallet manufacture's mission is to '...

MKT500 DB4 Attached is the discussion board question document, a sample student response, and the scenario to answer the question by. I will attach the chapter 6 & 7 lecture notes shortly for further...

Review the income statement. What was recorded as discontinued operations for the most recent fiscal year? What was managements explanation for this amount? What is the functional currency of the...

Saver Corporation amended its defined benefit pension plan at the beginning of its 2011 fiscal year, resulting in past service costs of $775,000. The vesting period for Saver Corporation is seven...

A capacitor has parallel plates of area 12 cm' separated by 2.0 mm. The space between the plates is filled with polystyrene (see Table 24.2). (a) Find the permittivity of polystyrene. (b) Find the...

Please help me with the following information pertains to last year's operations of XYZ Company. The company sold 2 , 5 0 0 units at P 2 5 each. Variable cost per unit is P 1 5 . Fixed costs totaled...

Read the articles on journaling and review the template provided. Identify what approach, to journaling, in the articles you found useful and why. Post to the discussion forum that you have reviewed...