How can a company effectively market a new product to a target audience that is resistant to

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How can a company effectively market a new product to a target audience that is resistant to change and skeptical of new products, particularly in a market with many established competitors?

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Contemporary Financial Management

ISBN: 9780324289114

10th Edition

Authors: James R Mcguigan, R Charles Moyer, William J Kretlow

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Posted Date: Feb 01, 2023 12:17 AM

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Contemporary Financial Management

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