How can a company incorporate innovation into its strategy, and what are the benefits and potential risks (if any) of doing so How can innovation lead to growth opportunities for an organization How can innovation and innovation strategy HAVE an impact on an organization What is the role of innovat...

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How can a company incorporate innovation into its strategy, and what are the benefits and potential risks

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How can a company incorporate innovation into its strategy, and what are the benefits and potential risks (if any) of doing so?
How can innovation lead to growth opportunities for an organization?
How can innovation and innovation strategy HAVE an impact on an organization?
What is the role of innovation in creating a competitive advantage for an organization?
Using Apple inc, and Google inc, analyze the internal and external impacts of each organization's innovative practices.

Specifically, in what ways do/did the innovative practices enable each organization to take advantage of growth opportunities, have an impact, and/or achieve or maintain a competitive advantage?