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Question 4 - Data Challenge Company X is an online platform that helps small businesses (eg, cleaning tutoring, moving delivery men, and handymen) market their services. Customers reached will decide on whether to click on the ads and sign up for the service. Company X has channels right now. As a business analyst for the company, your manager needs your insights on channel performance to further optimize the business strategy dataset has been attached to the email: Contents: Tab - 1 Marketing performance by channel Tab-2-Data dictionary Instructions Below are a few exercises designed for you to demonstrate your analytical skills and critical thinking We're most interested in the way that you structure your analysis and the process you use to break down analytical problems, rather than your specific answers. We encourage you to support your responses with graphs, tables, or other data visualization you find appropriate Questions: 1. What metrics will you measure to evaluate the channel performance? How are the five channels performing relative to one another? 2. What can you infer about the relative return on investment from the service types? What might be driving the differences in results? 3. Where would you want more information before drawing conclusions? What additional data would be most useful to you? Marketing Channel_Perfo... Data Dictionary Marketing Performance Service Type WeekNumbe Ad Expense Numer of the Number of Siap Revenue Cooking Classes Werk Cooking Class Week A Cooking Classe Week 6 $1,000 SIS A Cooking Classes Werke 1 A Cooking Class Week 0 Cooking Classes Week 12 5220 9 5224 Cooking Class Week 3 519 B Cooking Clan Work 14 SIS 201 6 16 B Cooking Class Weeks 147 $ so 1 B Cooking Claes Werk IN 3 B Cooking Classes Weeks 556 61 0 100 B Cooking CleWerk 30 1 so B Cooking Classes 564 87 574 B Cooking Classes 536 22 2 Se B Cooking Class Week 23 554 105 1 Cooking Classes W4 195 5 B Cooking Class Werk 25 5216 181 4 SI B Cooking Classes Werk 36 5230 235 $1476 11 Cooking Claus We S6 Cooking Classes Work 13 556 78 2 $1,140 Cooking Classes W11 71 Cooking ClaWork 14 Cooking Class Week 15 SIR 7 5584 Cooking Class Week 16 SIL Cooking Classes Werk 9 $1,16 Cooking Class Week 18 SER 7 $1,356 Cooking Class Week 19 5112 5 c Cooking Classes Wok 20 50 143 4 5144 Cooking Class W21 564 120 2 536 Cooking Classes Werk 23 120 1 Se 1 Cooking Classes Werk24 590 255 3 c Cooking Class W36 556 Cooking Classes W 27 70 11 5116 D Local Movers SL164 99 4 D Local Movers Wook 54.540 611 36 $2.130 Local Move Week 52.512 455 18 SO D Local Movers 1 D Local Move Wok 14 SI1,536 2181 67 $3.340 D Local Movers 1.11 17 54.316 D Local Movers Week 16 31.08 593 N $1,556 D Local Movers W 17 S1848 355 15 $1,330 D Local Movers 5200 119 1 D Local Movers 3 so D Local Movers SI 40 196 12 SIA D Local Movers $6.220 64 JO D Local Movers Week 22 57.100 59 $3616 D Local Moves W33 A82 1.803 3.10 D Local Move Wock 24 $11.460 1.47 D Local Move Work 25 SI5.000 2100 98 5494 D Local Movers Work 26 SI 6 $1,134 D Local Movers $5.336 931 15 E Local Movers Week 04 51.312 178 $1,500 1 Local Movers Ws S1012 197 13 3972 E Local Movers $1,792 13 5720 Local Movers SH. 150 16 51.236 1 Local Move 3953 122 7 E Local Movers S400 3 Local Movers 5434 78 7 5144 1 Local Moves 7 $1459 Local Movers Work 13 113 6 1 Local Movers W 14 $1.000 12 7 $1,152 E Local Movers S880 106 3 E Local Movers S8 81 7 584 1 Local Move W 5754 90 6