Question: How can marketers effectively segment markets and uphold diversity without resorting to stereotypes? Dissonance buying behavior is also segmented buying behavior. Marketers intentionally segment markets

How can marketers effectively segment markets and uphold diversity without resorting to stereotypes? Dissonance buying behavior is also segmented buying behavior. Marketers intentionally segment markets to understand cultures and behaviors but not to discriminate against them. Complex buying behavior explains segment activity. Marketers don't use segmentation anymore and instead employ undifferentiated marketing.

How can marketers effectively segment markets and uphold diversity without resorting to stereotypes? Dissonance buying behavior is also segmented buying behavion. Marketers intentionally segment markets to understand cultures and behaviors but not to discriminate against them. Complex buying behavior explains segment activity Marketers don't use segmentation anymore and instead employ undifferentiated marketing

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