Question: How do marketers segment markets and respect diversity without falling back on stereotypes? Dissonance buying behavior is also segmented buying behavior. Complex buying behavior explains

How do marketers segment markets and respect diversity without falling back on stereotypes?
Dissonance buying behavior is also segmented buying behavior.
Complex buying behavior explains segment activity.
Marketers intentionally segment markets to understand cultures and behaviors but not to discriminate against them.
Marketers don't use segmentation anymore and instead employ undifferentiated marketing.
How do marketers segment markets and respect diversity without falling back

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