How can technology help brick$-$and$-$mortar retailers com$-$ pete against e$-$tailers?

$2.$ privacy advocates criticize the use of rFiD, as it allows better tracking of purchasing habits. How can brick$-$and$-$ mortar retailers alleviate these concerns?

$3.$ As you have read, part of the $$human element$$ in retailing is being replaced by technology. How can brick$-$and$-$mortar stores avoid becoming too $$sterile$$ when using informa$-$ tion systems to compete against e$-$tailers?