How could this reluctance share data be amended if a shift occurs from human intervention to a completely automated process through blockchain? If consumers are compensated when sharing their advertising data with brands, how does it ultimately affect advertising metrics from the brand's perspective? How does it influence a brand's advertising strategy? Imagine now that in addition to data-sharing compensation, consumers could opt in to view ads in exchange for further payment. How would this strategy affect the digital marketing landscape as a whole? How would brands attempt to increase their advertisement's engagement