• .How dependent do you think the success of zero-based budgeting would be on the types of attribution models used? How might you increase the odds of success in this budgeting approach?
 
• .Advertising, as we discussed at the end of class, is inherently dynamic in its effectiveness. Not accounting for this dynamics can have major impacts on the marketing budgets. Can you think of the possible consequences of using a static model vs. a dynamic one when setting advertising budgets?
 
• .Due to the dynamic nature of your advertising, what are some of the risks of reducing your advertising today?

Answer rating: 100% (QA)

1 Success of ZeroBased Budgeting and Attribution Models The success of zerobased budgeting ZBB is significantly dependent on the types of attribution ... View the full answer