How do advertisements with messages like $$Act now or regret$$ or $$Stick to tried and tested$$ aim to shape consumer thinking and influence their decision$-$making process? $(8$ marks$)$

What is the term for the mental process consumers use to make consumption$-$related decisions when exposed to such ads? $(1$ mark$)$

Can you name and elaborateon five examples where and how consumers use this decision$-$making tool? $(10$ marks$)$

Additionally, explain the three types of mental shortcuts $($heuristics$)$ that consumers rely on$,$ providing relevant examples for each. $(6$ marks$)$