Question: How do consumers' memory affect each stage of the decision-making process? Problem recognition : What would you want your consumers to remember in the problem

How do consumers' memory affect each stage of the decision-making process?

Problem recognition: What would you want your consumers to remember in the "problem recognition" stage?

Information search: What would you want your consumers to remember in the "information search" stage?

Evaluation of alternatives: What would you want your consumers to remember in the "evaluation of alternatives" stage?

Decision/Purchase: What would you want your consumers to remember in the "decision/purchase" stage?

Post-Purchase: What would you want your consumers to remember in the "post-purchase" stage?

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