Question: how doconsumers' memory affect each stage of thedecision-making process? Problem recognition : What would you want your consumers to remember in the problem recognition stage?

how doconsumers' memory affect each stage of thedecision-making process?

  • Problem recognition: What would you want your consumers to remember in the "problem recognition" stage?
  • Information search: What would you want your consumers to remember in the "information search" stage?
  • Evaluation of alternatives: What would you want your consumers to remember in the "evaluation of alternatives" stage?
  • Decision/Purchase: What would you want your consumers to remember in the "decision/purchase" stage?
  • Post-Purchase: What would you want your consumers to remember in the "post-purchase" stage?

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