How do I calculate Customer Lifetime value? Can you please provide me with an example which includes up to 10 years.

I am unsure how to attach an image to this question but on page 162 Kolter Marketing Management Table 5.3 is a good example.

It shows 10 years and has the following attributes on the vertical access:

• number of customers
• revenue per customer
• variable cost per customer
• margin per customer
• acquisition per customer
• total cost or profit
• present value.

On the horizontal access it has the years. Could you provide an example with the following criteria.

Thank you