Question: How do marketers determine whether potential market segments will become target market segments? Multiple Choice They assess whether or not the segment demonstrates a desire
How do marketers determine whether potential market segments will become target market segments?
Multiple Choice
They assess whether or not the segment demonstrates a desire for the firm's product.
They use all identified segments as target market segments.
They use data to reveal which segments are responsive to the firm's marketing efforts.
They wait until the firm's positioning becomes stable.
They identify the needs and wants of the segment.
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