Question: How do marketers segment markets and respect diversity without falling back on stereotypes? Marketers intentionally segment markets to understand cultures and behaviors but not to

How do marketers segment markets and respect diversity without falling back on stereotypes?
Marketers intentionally segment markets to understand cultures and behaviors but not to discriminate against them.
Complex buying behavior explains segment activity.
Dissonance buying behavior is also segmented buying behavior.
Marketers don't use segmentation anymore and instead employ undifferentiated marketing.
How do marketers segment markets and respect diversity without falling back

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