How do public relations and advertising differ? a. Advertising is about selling an organization; in public relations,
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Question:
How do public relations and advertising differ?
a. Advertising is about selling an organization; in public relations, it's about selling products and services.
b. There virtually is no difference between the two.
c. Public relations strives for unbiased, objective, third-party messengers to relay information about an organization as well as its products and services; in advertising, the choice of media helps accomplish that.
d. Advertising focuses on paying for time or space that allows advertisers to disseminate their organization's messages about its products and services; in public relations, credibility helps to earn media recognition.
Related Book For
Principles of Marketing
ISBN: 978-0133084047
15th global edition
Authors: Philip T. Kotler, Gary Armstrong
Posted Date: