How do the following vision and mission create a competitive advantage for a body care shop in the job market? How would the leader of a business organization use these same elements to create competitive advantage in the industry?

Please don't hand write it is hard to read. Thank you.

Mission:

To create the safest, highest-quality, and most affordable personal care products like liquid soap, bar, bath salt and lotion for everyone is our objective.

Vision:

Our vision is to have a substantial and beneficial impact on the growth of the body care industry, where healthy and environmentally aware goods are the norm and every home has a product.