Question: How Do You Attract And Satisfy Millennials: From a retailer perspective, comment on the findings shown in Figure 1. FIGURE 1 What's Untouchable? Source: Based

How Do You Attract And Satisfy Millennials: From a retailer perspective, comment on the findings shown in Figure 1.

How Do You Attract And Satisfy Millennials: From

FIGURE 1 What's Untouchable? Source: Based on material in Susan Reda, "Expendable vs. Untouchable,"STORES Magazine, February 2016, www.nrf.com/untouchables. Copyright 2016. STORES Magazine. Reprinted by permission. 80% 70% 60% 50% 40% 30% 20% 10% 0% Premium cable Charitable contribution New pair of shoes Casual sit-down restaurant Adults age 1834 Internet service Mobile Smartphone On-demand video streaming Discount shopping for apparel Cable/satellite TV (basic) Hair cut/color Fast-food restaurant Vacation

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