How Do You Watch Does anyone remember when renting a movie or TV show was as straightforward as going to the nearest video store and roaming theses until you found what you were looking for things have changed out a bit in the last few years. Netflix Youtube. Hulu, Amazon, Redbox Sling, the list of video providers seems to grow by the day. Some very large and powerful companies are duking out to see who will be the more entertainment Requirements m For this assignment you do some online research and report back to answer a few questions and practice your skills at market segmentation. Send your answers to the instructor by cicking on the title of the attaching a document your response should be at least one page double-spaced. Questions 1. In such a competitive environment, what do you think will be the keys to success and who do you think will emerge as the leaders? In other words. What will determine who comes out on top in the best position to do so? 2. Put yourself in the position of Netflix. Should you be worried about all these competitors? How would you plan to compete against them? Tell me your strategy and why you think work This chapter describes market segmentation. This is the process of breaking down the population into subgroups based on a variety of characteristics. The characteristics a company chooses to use as bases segmentation depend largely r the industry. Once market segments have been identified. It is much easier for a company to go about forming strategies to reach those people Based on your own observations, break down the population of United States TV/movie watchers into 3 to 5 sements and describe them to us (be sure to read the chapter first so you understand what making for 1. Who are they? Give your segments names and describe them to me Things to consider while describing them include age, income, hoces, Westyle antude, shopping habits, etc. Doney there is no aboutcome answer 2. Why do they make decisions the way they do? 3. Which video service is serving each segment most effectively? Why is that? To help get you started. il give you an example that made up, which is what you'll be doing Segment 1 - "Throners. This segment is composed mostly of males aged 15-45. Their primary focus in fe is the show Game of Thrones, and will do whatever it takes to keep up with the latest episode. Det episodes, they can be found in internet forums endlessly debating and speculating on past and future events. They are mosty middle to upper class and don't mind spending a few extra dollars for quality products. They always have to have the newest gadgets before their friends. HBO GO serves this segment best because it HBO owns the rights to the show and viewers can only watch it degally with an HBO subscription. Other streaming services could pick up the show in the future, but it would take a pretty massive licensing deal due to the show's popularity and HBO's exclusive ownership. Since HBO is owned Time Warner, which is trying to keep people from cutting the cord". this seems unlikely. One workaround streaming services like Amazon and Apple have been using is to purchase their HBO Subscription thro Amazon Applewhomever, but the reality is that people would be paying for two separate services at that point The point is to place yourself in the shoes of a corporate executive at Netflix, Hulu, Redbox etc. and start forming a marketing strategy Here are some sources to get you started, feel free to go beyond these in your search Decision Analysts into tomarket segmentation Tom's Guide to the best streaming services How Do You Watch? Does anyone remember when renting a movie or TV show w as strahtforward as going to the newest videostore and coming the best you found what you were looking for? Things have changed quite a bit in the last few years. Netflix, Youtube, I ., Amazon, Redbor, Sling the list of video providers seems to grow by the day. Some very large and powerful companies are dukingit out to see who will be the king of video entertainment Requirements: For this assignment, you'll do some online research and report back to an few questions and practice your skills at market segmentation. Send your answers to the instructor by clicking on the title of the assignment attaching a document. Your response should be at least one page double spaced. 1. W e they? Give your segments names and describe them to me. Things to consider while describing them indude, age, income, hobbies, lifestyle, attitude, shopping habits, etc. Don't worry, there is no absolute "correct"answer. 2. Why do they make decisions the way they do? 3. Which video service is serving each segment most effectively? Why is that? To help get you started, I'll give you an example that I made up, which is what you'll be doing): Question Part 1 1. In such a competitive environment, what do you think will be the keys to success and who do you think will emerge as the leader/s? In other words, what will determine who comes out on top and who do you think is in the best position to do so? 2. Put yourself in the position of Netflix Should you be worried about all these competitors? How would you plan to compete against them? Tell me your strategy and why you think it will work. Part 2 This chapter describes market segmentation. This is the process of breaking down the population into subgroups based on a variety of characteristks. The characteristics a company chooses to use as bases for segmentation depend wreely on the industry. Once market segments have been identified, it is much easier for a company to go about forming strategies to reach those people. Based on your own observations, break down the population of United States the chapter first so you understand what I'm asking for). watchers into tos segments and describe them to us (be sure to read Segment #1 Thrones" This segment is composed mostly of males aged 15- 45. Their primary focus in life is the show Game of Thrones and will do whatever it takes to keep up with the latest episode. Between episodes, they can be found in internet forums, endlessly debating and speculating on past and future events. They are mostly middle-to upper class and don't mind spending a few extra dollars for quality products. They always have to have the newest gadgets before their friends. HBO GO serves this segment best because it HBO owns the rights to the show and viewers can only watch it (legally) with an HBO subscription. Other streaming services could pick up the show in the future, but it would take a pretty massive licensing deal, due to the show's popularity and HBO's exclusive ownership. Since HBO is owned by Time-Warner, which is trying to keep people from cutting the cord", this seems unlikely. One workaround streaming services like Amazon and Apple have been using is to purchase their HBO subscription through Amazon/Apple/whomever, but the reality is that people would be paying for two separate services at that point. The point is to place yourself in the shoes of a corporate executive at Netflix, Hulu, Redbox, etc., and start forming a marketing strategy. Here are some sources to get you started, feel free to go beyond these in your Decision Analysis Intro to marketes Tom's Guide to the best stream How Do You Watch Does anyone remember when renting a movie or TV show was as straightforward as going to the nearest video store and roaming theses until you found what you were looking for things have changed out a bit in the last few years. Netflix Youtube. Hulu, Amazon, Redbox Sling, the list of video providers seems to grow by the day. Some very large and powerful companies are duking out to see who will be the more entertainment Requirements m For this assignment you do some online research and report back to answer a few questions and practice your skills at market segmentation. Send your answers to the instructor by cicking on the title of the attaching a document your response should be at least one page double-spaced. Questions 1. In such a competitive environment, what do you think will be the keys to success and who do you think will emerge as the leaders? In other words. What will determine who comes out on top in the best position to do so? 2. Put yourself in the position of Netflix. Should you be worried about all these competitors? How would you plan to compete against them? Tell me your strategy and why you think work This chapter describes market segmentation. This is the process of breaking down the population into subgroups based on a variety of characteristics. The characteristics a company chooses to use as bases segmentation depend largely r the industry. Once market segments have been identified. It is much easier for a company to go about forming strategies to reach those people Based on your own observations, break down the population of United States TV/movie watchers into 3 to 5 sements and describe them to us (be sure to read the chapter first so you understand what making for 1. Who are they? Give your segments names and describe them to me Things to consider while describing them include age, income, hoces, Westyle antude, shopping habits, etc. Doney there is no aboutcome answer 2. Why do they make decisions the way they do? 3. Which video service is serving each segment most effectively? Why is that? To help get you started. il give you an example that made up, which is what you'll be doing Segment 1 - "Throners. This segment is composed mostly of males aged 15-45. Their primary focus in fe is the show Game of Thrones, and will do whatever it takes to keep up with the latest episode. Det episodes, they can be found in internet forums endlessly debating and speculating on past and future events. They are mosty middle to upper class and don't mind spending a few extra dollars for quality products. They always have to have the newest gadgets before their friends. HBO GO serves this segment best because it HBO owns the rights to the show and viewers can only watch it degally with an HBO subscription. Other streaming services could pick up the show in the future, but it would take a pretty massive licensing deal due to the show's popularity and HBO's exclusive ownership. Since HBO is owned Time Warner, which is trying to keep people from cutting the cord". this seems unlikely. One workaround streaming services like Amazon and Apple have been using is to purchase their HBO Subscription thro Amazon Applewhomever, but the reality is that people would be paying for two separate services at that point The point is to place yourself in the shoes of a corporate executive at Netflix, Hulu, Redbox etc. and start forming a marketing strategy Here are some sources to get you started, feel free to go beyond these in your search Decision Analysts into tomarket segmentation Tom's Guide to the best streaming services How Do You Watch? Does anyone remember when renting a movie or TV show w as strahtforward as going to the newest videostore and coming the best you found what you were looking for? Things have changed quite a bit in the last few years. Netflix, Youtube, I ., Amazon, Redbor, Sling the list of video providers seems to grow by the day. Some very large and powerful companies are dukingit out to see who will be the king of video entertainment Requirements: For this assignment, you'll do some online research and report back to an few questions and practice your skills at market segmentation. Send your answers to the instructor by clicking on the title of the assignment attaching a document. Your response should be at least one page double spaced. 1. W e they? Give your segments names and describe them to me. Things to consider while describing them indude, age, income, hobbies, lifestyle, attitude, shopping habits, etc. Don't worry, there is no absolute "correct"answer. 2. Why do they make decisions the way they do? 3. Which video service is serving each segment most effectively? Why is that? To help get you started, I'll give you an example that I made up, which is what you'll be doing): Question Part 1 1. In such a competitive environment, what do you think will be the keys to success and who do you think will emerge as the leader/s? In other words, what will determine who comes out on top and who do you think is in the best position to do so? 2. Put yourself in the position of Netflix Should you be worried about all these competitors? How would you plan to compete against them? Tell me your strategy and why you think it will work. Part 2 This chapter describes market segmentation. This is the process of breaking down the population into subgroups based on a variety of characteristks. The characteristics a company chooses to use as bases for segmentation depend wreely on the industry. Once market segments have been identified, it is much easier for a company to go about forming strategies to reach those people. Based on your own observations, break down the population of United States the chapter first so you understand what I'm asking for). watchers into tos segments and describe them to us (be sure to read Segment #1 Thrones" This segment is composed mostly of males aged 15- 45. Their primary focus in life is the show Game of Thrones and will do whatever it takes to keep up with the latest episode. Between episodes, they can be found in internet forums, endlessly debating and speculating on past and future events. They are mostly middle-to upper class and don't mind spending a few extra dollars for quality products. They always have to have the newest gadgets before their friends. HBO GO serves this segment best because it HBO owns the rights to the show and viewers can only watch it (legally) with an HBO subscription. Other streaming services could pick up the show in the future, but it would take a pretty massive licensing deal, due to the show's popularity and HBO's exclusive ownership. Since HBO is owned by Time-Warner, which is trying to keep people from cutting the cord", this seems unlikely. One workaround streaming services like Amazon and Apple have been using is to purchase their HBO subscription through Amazon/Apple/whomever, but the reality is that people would be paying for two separate services at that point. The point is to place yourself in the shoes of a corporate executive at Netflix, Hulu, Redbox, etc., and start forming a marketing strategy. Here are some sources to get you started, feel free to go beyond these in your Decision Analysis Intro to marketes Tom's Guide to the best stream