Question: How does an increase in the overall quality score affect an advertiser on a search engine? A. Increase the actual cost per click (CPC) B.

How does an increase in the overall quality score affect an advertiser on a search engine?

A. Increase the actual cost per click (CPC)

B. Lowers first-page bid estimate

C. Increase top of the page bid estimate

D. All of the above

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