Question: How does Ford s purpose provide a starting point for its strategic marketing process? 2 What elements of the Ford SWOT analysis support the

How does Ford $’$ s purpose provide a starting point for

its strategic marketing process?

$2$ What elements of the Ford SWOT analysis support

the conclusion that the new era of transportation will

be defined by electric, connected, and autonomous

vehicles?

$3$ How did early research and feedback lead Ford from

a new SUV to the Mustang Mach $-$ E $?$

$4$ Do the initial results of the Mustang Mach $-$ E suggest

that the planning process was successful? What marketing and promotional activities would you suggest

to support the introduction?

$5$ If you were a consultant to Ford Motor Company,

what product changes would you recommend to

increase future sales?

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