Question: How does storytelling play a role in immersive A . R . and V . R . technologies? Before investing in an A . R

How does storytelling play a role in immersive A.R. and V.R. technologies?
Before investing in an A.R. or V.R. brand promotion, what should a company consider?
How can a brand provide an immersive experience for customers to engage with while ensuring it will entice a higher conversion/purchase rate?

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