Question: How does the audience for a specific ad campaign relate to a company's overall target audience? a) These are exactly the same. b) An ad

How does the audience for a specific ad campaign relate to a company's overall target audience?

a) These are exactly the same.

b) An ad campaign must have a smaller audience than a company's overall target audience.

c) An ad campaign will have an audience that is related to a company's overall target audience, but the company's overall target audience will be refined to meet the specific goals of the ad.

d) An ad campaign must have a larger audience than a company's overall target audience.

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